收集竞争对手广告投放情况和促销信息。
Collect the competitor 's information of advertising and promotion.
企业竞争性情报，就是企业为达到竞争目标收集竞争对手与竞争环境的信息并转变为情报的系统化过程。
Competitive intelligence is a systematic process in which a company collects information on the competitors and the competition environment in order to achieve competitive goals.
带着要比你的竞争对手学到更多的目标，花上几个小时或者数天读这一章节，研究如何收集确切信息。
Spend hours and days of research gathering information identified in this chapter with the objective of learning more than your competition.
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