好比如果你和一个做市场的人说互联网，那么互联网就是一个基本的与外界沟通的渠道，分享信息，提高品牌价值。
So if you talked to marketing people, it is basically a communication channel, you know, spreading information, increase brand awareness.
为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。
To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.
本文以利奇的语义理论为基础 ，比较分析了英汉品牌名称的命名理据 ，从语言的角度去研究得体的品牌名称对完善品牌形象 ，提高品牌价值的重要意义。
This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.
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