成功的市场营销人员知道，要将产品导入中国市场，不仅仅需要提升产品的知名度或是传达一般的利益。
Successful marketers know that 'embedding' new products into Chinese consumers' lives requires actions beyond creating awareness and communicating general benefits.
科龙空调在竞争激烈的市场上如何赢得更大的市场份额，提升品牌知名度是其当前所必须面临的现实问题。
At present, the realistic problem that Kelon Air-conditioner must face is how can gain greater marketing share and promote brand popularity on fiercely competitive market.
摘要： 随着葡萄酒市场竞争的越发激烈，世界各地产区都在以各种方式提升自己的形象和知名度。
ABSTRACT: Along with the intense competition in the world of wine, the wine regions in the whole world are struggling to improve their image and popularity.
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