社会化媒体是推广品牌、推销业务、发现客户、寻找工作、发现新雇员以及建立个人关系的非常好的途径，但是它们并不能自己发动。

Social media sites can be great ways to promote a brand, promote your business, find clients, get jobs, find new employees, and build personal relationships, but they don't "just work".

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可能存在一些特别的网络站点，其中包含具有特定关注点的社区，产品制造商可以从业务的角度出发，将这些站点作为推销其产品的目标。

There may be a specific networking site comprised of a community with specific interests and producers can target these sites with their consumables on a business angle.

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C - Content(内容)，正如做生意必须要提供有价值的内容去推销他们的业务，图书馆同样需要提供有价值的内容给读者阅读和欣赏。

C-Content - just like businesses have to offer valuable content in order to market their businesses, your library needs to offer valuable content that your patrons will read and appreciate.

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