推广组合中的每一部分都要根据总体计划完成一个目标。

Each part of the promotion mix is assigned a goal based on its' potential contribution to the overall plan. The main objectives that should be considered are.

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作为市场推广组合之一，只有43%的经营者把“社区媒体应用”看作“非常重要”或者“重要”，远远低于88.5%的“将产品在旅游网站上展示“的比例。

As part of their marketing mix, just 43% of operators saw ‘Social Media Engagement’ as ‘very important’ or ‘important’, falling well below the 88.5% for ‘Listing on Travel Websites’.

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营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。

Business extention together with advertisement, personal selling and public relations constitute promotion mix.

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