读者买报纸的钱和客户投放广告的钱配比更加合理，因此报业发展得也更为平衡。

Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers.

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一项拟议的法律将允许为处方药投放广告。

A proposed law would allow general advertising of prescription medications.

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谷歌最初使用从用户收集到的数据来更精准地投放广告。

Google initially used the data collected from users to target advertising better.

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But when you have many page views and that many people spending much time on the site, you can monetize it pretty easily just by putting matters on there.

当拥有那么大的访问量,当人们花大把时间在你的网站上时，仅靠投放广告,就能轻松赚钱。

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A recent example of overselling: the National Association of Realtors has been running ads saying that home prices have always doubled every ten years.

举一个最近这方面的例子,全国房地产经纪人协会,投放了一则广告,内容是,在过去,房价每十年就能翻一番

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