生产一辆汽车的成本非常可观，并且汽车制造商投入了大量的资源来为他们试图生产的汽车模型设计合适的生产线。
The cost of manufacturing a car is substantial and automobile manufacturers spend a significant amount of resources designing the appropriate line for the model of car they are trying to produce.
“报道突发新闻的成本非常，非常高，如果他们有这个资源投入进来，那我们欢迎他们加入游戏。” 他补充道。
“Breaking news is very, very expensive and if they have the resources to spend on it, we welcome them to the game, ” he added.
那么，由他的决定所引起的成本只出现在事前；一旦他作出决定，并投入资源行动起来，成本就消失了，成为历史成本，永远地消失了。
The cost that he incurs in this decision, then, is only ex ante; as soon as his decision is made and the choice is exercised and his resource committed, the cost disappears.
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