这次提案的目的是拉动销售，提升品牌号召力，扩大消费人群。

The proposal aims at promoting sales, raising the influence of a brand name and attracting more consumers.

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勒德伯里高端消费行为研究所的Marc Cohen指出，在顾客群体中，属于明显富有人群的，只有百分之零点一；因此，奢侈品商人为了更好地销售，必须把目标人群扩大。

Marc Cohen of Ledbury Research points out that the high-profile wealthy make up only 0.1% of consumers; luxury-goods groups have to aim a bit wider to do well.

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