文章首先分析了手机电视内容与受众需求的互动问题。
At first the author's analysis shows interaction problems between content production of Mobile TV and demands of audience.
手机电视的内容生产必须将受众的个性化需求与手机媒体的移动化、互动化特点结合起来考察。
The content production of Mobile TV must meet increasing demands of individual users and connect with movability and interactivity of Mobile Media.
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