它由一系列因素决定，这些因素包括市场份额、竞争、材料成本、产品身份和顾客认知的产品价值。

It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product.

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急于争夺市场份额的各大航空公司的机票定价远低于成本。

Anxious to chase market share, the airlines priced tickets well below cost.

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对于很多产品来说，劳力占总成本的份额很小并且越来越少。

For many products, labor is a small and diminishing fraction of total costs.

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