慈善消费，简单的说就是消费者通过消费间接进行了慈善活动。广义的来说，凡是直接或间接进行消费而参与了慈善活动都可以归入慈善消费，如直接购物捐赠。
买礼物或捐赠给慈善机构往往比给自己买东西更令人愉快，而只有节制性地消费，奢侈品才能带来最大的愉悦。
Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly.
这个项目始于2003年，并且在随后的几年中，销售者们对消费者关于这种慈善标志的反应非常好奇。
The program began in 2003, and in the years that followed, sellers were apparently curious about how bidders responded to charity tie-ins.
比尔·克林顿慈善基金会目前正在在坦桑尼亚进行一项试验来研究amfm计划，将这些社会市场因素精密的组织起来用于训练消费者。
Bill Clinton's charitable foundation is running a pilot project in Tanzania studying the AMFm idea, incorporating precisely such "social marketing" policies for educating consumers.
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