消费者愿意付出的代价 Cost to Consumer
好在，只要愿意付出代价，你就能战胜困难。
The good thing is that you can surmount a challenge if you are willing to pay the price.
你可以完成任何事情，只要你愿意付出代价。
You can accomplish anything if you're willing to pay the price.
他说，青少年使用越来越多的媒体，但他们不愿意付出代价。
He said teenagers were using more and more media, but they were unwilling to pay for it.
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