广泛的证据表明广告导致肥胖,引发心理学家罗伯特·恰尔蒂尼所说的大脑的“咔嗒——呼啦”反应。
Wide evidence suggests that advertising feeds obesity, triggering what the psychologist Robert Cialdini has called the brain's "click-whirr" response.
根据像罗伯特•恰尔蒂尼这样的社会心理学家的说法,我们对稀罕货的本能占有欲直接反映了人类的进化史。
According to social psychologists like Robert Cialdini, our instinctive interest in acquiring things that are rare reflects our evolutionary history.
在恰尔蒂尼的《影响力》一书中,一位来自弗吉尼亚州布莱·克斯堡的年轻姑娘这么写道:“去年圣诞节,我遇上了一个27岁的男生,我19岁。”
In Cialdini's book Influence, a young woman from Blacksburg, Virginia, writes, "Last Christmas, I met a 27-year-old man." I was 19.
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