正直性格的原则性正直；

Principled uprightness of character; personal integrity.

youdao

最重要的一点，我们相信正直诚恳的重要性——不只是对我们的客户诚恳相待，我们也同样对对待自己的设计师以及普通员工。

Above all else, we believe in the importance of integrity — not only integrity to our customers but also integrity among our designers and integrity in how we treat our employees.

youdao

而教授他们的孩子正直、正派、尊重他人的重要性也是父母的重要责任之一。

It is one of their most fundamental responsibilities to impart to their children the values of integrity, decency, and respect for others.

youdao