论述了体育赞助效果评估的方法，包括曝光度的评估、达率的评估、忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate number of the audience recollection image and sales.
论述了体育赞助效果评估的方法，包括曝光度的评估、到达率的评估、回忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate, number of the audience, recollection, image and sales.
2008年金融危机期间，美国公司在媒体宣传方面受到重创，迫使许多公司重新评估和塑造它们在公众心目中的形象。
During the financial crisis of 2008, corporate America took a beating in the media, forcing many companies to reevaluate and reshape the way the public saw them.
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