在世界多元一体化及形象制胜趋势的全球背景下，房地产企业如何处理好个性化与同一化的关系，从而在竞争日趋激烈的市场中达到组织价值的最大化?。

Under the varied and United background, How to deal with the relationship between the individualization and identification, so that it can maximize the organization value under such field competition?

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