形象差异化(image differentiation)是指企业通过各种不同的途径创造性地树立企业独一无二的形象。例如,人们一看到“M”标志,就会想到麦当劳。
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形象规划-差异化策略 Personal Identification System
Differentiation strategy of A can be carried out in four aspects:product differentiation, image differentiation, market differentiation and service differentiation.
A公司差异化战略可以在四个方面展开实施:产品差异化、形象差异化、市场差异化、服务差异化。
参考来源 - A公司数控机床竞争战略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
在形象差异化方面,企业的美学战略会使顾客对一个企业组织或品牌产生最深刻的印象。
As far as image differential is concerned, the aesthetics strategy of a company impresses the customers deeply to an organization or a brand.
差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。
The four path of actualizing differentiation strategy are: product difference, the market difference, the service difference and image difference.
《今日女报》通过品牌形象差异化、品牌活动差异化、品牌延伸差异化实施其品牌差异化战略。
Women Today implements differentiation strategy through differentiated brand image, differentiated brand activities and differentiated brand extension.
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