这要求每个人，包括从管理层到一线员工(包括设计师、开发人员、文案人员和经理)都用相同的方式思考并实施。
It requires a need for everyone from board level to those on the shop floor (including designers, developers, copywriters and managers) to be thinking the same way and doing the same things.
你不得不在管理层，用户群，开发人员和财会人员之间不断周旋。
You had to reset expectations with management, customers, engineering, and finance.
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