而问题就在这里：如果不是以一种慎重且透明的方式收集用户信息并建立资料档案，那么它可能就会变为发人阴私的可怕手段。
And therein lies the problem: gathering information and building up profiles, if not done in a sensitive and transparent manner, can look an awful lot like snooping.
这家网站的运作机制是这样的：用户用Facebook的账号进行登录，然后根据自己的饮食口味建立一个个人档案。
It works like this: users sign in using their Facebook account and sketch a profile of themselves based on culinary preferences.
他们会先邀请用户参加一个简单的测试，测试仪器会探进他们嘴里五分钟，以此建立个人化学或是气味档案。
Users are invited to take a simple test, which they have to pop into their mouth for just five minutes, to create their individual chemistry or scent profile.
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