读者持续以较快的速率增长——我们花费在媒体上的时间，约35%是在网页上——但广告收入没有跟上步伐。

The audience continued to grow at a ferocious rate -about 35 percent of all our media time is now spent on the Web -but AD dollars weren't keeping pace.

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因为这种广告模式是有利可图的，所有的互联网门户都想跟上Google的步伐。

Because this advertising model is so lucrative, all Internet portals want to catch up with Google.

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对于认真的博客作者或者站点管理者，你需要做一些站点维护任务来跟上你的站点，适应软件中的变化，广告，以及时代。

For the serious blogger or website administrator, there are some site maintenance tasks you should do to keep up with your site, changes in software, advertising, and The Times.

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