我们通过消费者对广告的认知、对广告的态度、对广告诉求品牌的态度、对品牌的偏好以及他们的行为意向这五个变量来衡量网络广告的效果。

We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer's behavior, especially from a psychological perspective.

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当然有人开始提出CPA收费模式，如果科学运作，CPA收费模式或许会成为改变目前广告主对网络广告效果的认知。

Of course, some people begin to CPA pricing model, if the operation of science, CPA may be a charging mode to change the current advertisers on the network of the cognitive effects of ads.

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