广告魅力的秘诀在于制造意义，而意义产生于符号的编码和解码。
The charm of advertisement lies in the meaning creating, and the meaning arises from the encoding and decoding of signs.
其中一个实验中，他们先让100个人观看电视剧《广告狂人》和《白宫风云》或非虚构类节目《宇宙解码》和《鲨鱼周：大白鲨的反击》。
In one, they asked about 100 people to first watch either a television drama (Mad Men or the West Wing) or a nonfiction program (How the Universe Works or Shark Week: Jaws Strikes Back).
在一组实验中，主办者先让100个人看电视剧(《广告狂人》或者是《白宫风云》)或者是纪实节目(《宇宙解码》或者是鲨鱼周：鳄反击)。
In one, they asked about 100 people to first watch either a television drama (Mad Men or the West Wing) or a nonfiction program (How the Universe Works or Shark Week: Jaws Strikes Back).
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