... 广告词汇(Cn-En) 广告用语 WORDS AND PHRASES IN ADVERTISEMENT 发行量审核局 ABC ...
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... 标志组合 Logo Combination 公司旗帜 Corporate Flag 广告用语 Advertising Language ...
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In this thesis "advertising speech" is confined only to the speech in consumer advertising published in magazine.
本文论及的广告用语仅限于出版于杂志中的消费类广告。
参考来源 - 广告用语的礼貌策略及其应用模式The presupposition of advertisements belongs to pragmatic presupposition. Presupposition is a common inference phenomenon in advertising language.
广告中的预设属于语用范畴,预设是广告用语中常见的一种推理现象。
参考来源 - 语用预设在广告语中的应用·2,447,543篇论文数据，部分数据来源于NoteExpress
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