There appear two layers of signifier-signified relationships from the signifier of the advertising text to the superficial elements of cultural values and then to cultural values in depth.
从广告文本表面能指到表层文化价值元素再到深层文化价值观,经历了两层能指所指关系。
参考来源 - 中国电视商业广告文化价值模式研究·2,447,543篇论文数据,部分数据来源于NoteExpress
第五章节将上述研究结果回归到广告文本,理论指导实践。
The fifth chapter will return the study results to the advertising text, apply the theory to practice.
语境化广告文本在一定意义上具备满足体验消费的条件和可能。
Environmentally lingual advertising works, to a certain extent, can provide conditions and possibilities of experience consumption.
正确的目标市场定位由关键词、广告文本、及语言和国家选择等方面的设置来完成的。
Effective targeting is accomplished through keywords, AD text, A. D. language A. D. country targeting Settings.
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