很多站点都已经开始利用浏览器的IP地址来投放相关的内容，这其中主要是广告(比方说你会在页面上看到这样的内容：“来寻找同城好友吧”)。

Many sites already use the IP address of the browser to serve targetted content, mostly ads (you will have seen the 'Find a Friend in [your city]' banners).

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事实证明人们愿意为电子阅读器上长期的新闻付费，但现有设备不允许出版商创造性地展示其内容，大多数也无法投放广告。

People have proven willing to pay for long-form journalism on e-readers. But these devices do not allow publishers to present their content in creative ways and most cannot carry advertisements.

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