出版社: 机械工业出版社; 第1版 (2008年12月1日) 丛书名: 广告经营管理丛书 平装: 168页 正文语种: 简体中文 开本: 16 ISBN: 9787111255741 条形码: 9787111255741 尺寸: 24 x 16.6 x 1.6 cm 重量: 281 g
而这种思维方式正是广告图形创意所需要的。
But this thinking mode is precisely an effect, which the advertisement graph creativity needs.
对现代广告图形创意有关概念、原则、思维特点进行阐述。
To the modern advertisement graph creativity related concept, the principle, the thought characteristic carry on the elaboration.
幽默广告图形创意的表现手法很多，如夸张、象征、讽刺、怪诞与置换等。
This article has elaborated the meaning and characteristic of several creation techniques, for instance, the exaggeration, the symbol, the satire, the weird and replaces.
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