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网络广告效果品牌后测 Post Campaign Brand Metrics Study
如果一家公司打出的一则广告未能产生广告词所宣称的效果就会被定性为欺诈，由此便会违法，导致极为严重的后果。
If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result.
他说：“其后果是小孩子自我控制力降低，广告的狂轰乱炸，诱惑儿童去吃垃圾食品。”
‘The consequences are very low standards of control and continued exposure of children to powerful inducements to eat a junk food diet, ’ he said.
令我吃惊的是，这些人不顾后果，到处乱贴小广告。
To my surprise, those people put up illegal ads here and there, regardless of the result.
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