市场调查机构Gf k最新的手机广告调查显示，相比起其他手机用户，苹果iPhone用户更有可能对广告进行回忆和反馈。
The latest mobile Advertising Report from market research agency GfK found that users of Apple's iPhone were more likely to recall and respond to ads than other mobile phone users.
通过兴趣和爱好定位的广告得到的反馈很多，让广告主从中受益。
Advertisers benefit from a higher response rate when ads are targeted to passions and interests.
这就是优化，也就是将广告商的，需求和反馈信息优化，最大化，从而增加整个交易网的收入。
So you have optimization. It's to optimize to maximize the advertisers' demand, the advertisers' response and to increase overall return in the network.
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