如何激发广告创意中的感性诉求呢？文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
创意是广告的灵魂，广告创意是对广告任作家能力的挑战，它要求广告作家要思考而不能乞求于灵感，要遵循一定的创意原则。
Originality is the soul of the advertisement. It is the challenge to the authors of the advertisement. It demands them thinking nor begging for originality and it has its principles.
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