不应该像数以千计的广告册从一堂历史课开始。
广告册应该含盖客户感兴趣的领域，从你那里购买是集中的好处。
Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
这展示了一个更大的失败在于制作出的广告册不是以客户为中心。
A bigger failing is to produce a brochure that is not customer focused.
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