本章的预设理论是本文广告个案分析的理论基石。
It is the theoretical foundation of case analysis in the paper.
研究表明，规模变量、广告密度、国有产权变量对绩效影响显著。第六部分是个案分析。
The fifth part is to analyze the influence factors of the performance of the China's dairy manufacturing industry.
最后，本文选取耐克公司“恐惧斗室”电视广告的接受行为进行个案分析，检验文化产品接受行为中文化互动的理论探讨，并总结出此个案中文化互动的自身特点。
In the end, Nike's television advertising called "Chamber of Fear" will be used as a case study to examine the theory discussed above and summarizing the characteristic of this case.
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