一位广告业者告诉我，要判断是电视广告还是其它因素引发了流量的提升，还有点言之过早。

One advertising exec tells me that it is still too early to tell whether that lift was directly caused by the TV ads or by other factors.

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IDC集团称，销售量的跳升部分是来自需要大格式打印机打印更佳质量图像的图形设计业和户外广告业者的需求增长所致。

The jump in sales was driven partly by growing demand from the graphic design business and outdoor advertisers who need large-format printers for better pictures, International Data Corp. (IDC) said.

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然而，该广告业者却表示，受季度因素影响，旅游业网站的第四季度流量通常会有一个持续性的下跌，所以这3%的流量上升还是不错的。

But, the advertising exec says 3% is interesting, especially since there usually is a substantial decline in travel industry Web traffic in the fourth quarter because of seasonal factors.

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