文章在介绍了后现代主义思想并分析其对消费文化的影响的基础上，提出了新世纪企业应采取的新营销战略。
This article firstly introduced the thought, and then analyzed its influence to expense culture. At last, it proposed new marketing strategy which should be applied by enterprises in the new century.
文章对网络营销的特点进行了探讨，并就企业如何选择适当的网络营销策略进行了分析。
The paper discusses some features of the network marketing and analyses how to choose proper strategies of the network marketing.
文章运用博弈论，解释了营销团队中存在的搭便车现象，并阐述了在两种人性假设基础上的营销团队激励机制。
Through the using of game theory, this paper has explained free-riding situation which existed in marketing team, and described incentive mechanism of marketing team based on two assumptions...
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