隐喻有助于组织这些关键的设计特性和开辟好的市场份额，但它从来不是主要的吸引力。
Metaphors helped structure these critical design features and made for good marketing copy but were never the main appeal.
隐喻是对现实的观念表达，在大学成为“超级市场”后，大学管理面临着一些新挑战。
Metaphors are the conceptual expressions of the reality. With universities become supermarkets, the management of university has met some new challenges.
管理主义存在着许多值得反思与批判的缺陷：基本价值的偏颇、对市场机制的迷信、公私管理的混淆、不当的顾客隐喻等。
Among these are: skewed basic values, superstitious belief of marketing mechanism, chaotic mixture of private and public management, improper consumer metaphor an...
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