市场追随者是指那些不愿扰乱市场形势的一般企业,这些企业认为,他们所占有的市场份额比市场领先者低,但自己仍然可以盈利。他们害怕在混乱的市场竞争中损失更大,他们的目标是盈利而不是市场份额。安于次要地位,不热衷于挑战的企业。在大多数情况下,企业更愿意采用市场跟随者战略。市场跟随者的主要特征是安于次要地位,在“和平共处”的状态下求得尽可能多的收益。
根据各个证券公司的不同竞争地位,制定不同的市场营销战略,分为市场领导者战略、市场挑战者战略、市场追随者战略和市场补缺者战略。
According to the competitive position of each company, there are 4 different marketing strategies: market leader, market challenger, market follower and market supplier strategy.
从2005年11月2日它投放市场以来,Mechanical Turk已经逐渐的建立起一批追随者——有一个专门为“Turkers”建立的论坛叫Turker Nation,它看起来拥有轻到中等程度的赞助。
Since its launch on 2 November 2005, Mechanical Turk has gradually built up a following - there is a forum for "Turkers" called Turker Nation, which appears to have light-to-medium level patronage.
但问题在于,惠普只是这个市场的追随者,而非领导者,而其竞争对手苹果公司则享有这个市场的先入优势。
The problem, however, was that Hewlett-Packard was a follower rather than a leader in this market, going against Apple that enjoyed the first-mover advantage in this market.
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