本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。
This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics, price tactics, etc.
根据中国联通与中国网通的现状与特点，整合企业资源，研究设计了重组融合后中国联通的品牌战略、产品战略、渠道战略、市场营销策略；
Thirdly, based on the status of China Unicom and China Netcom, we design the brand strategy, product strategy, channel strategy and marketing strategy after the two companies' merging.
数字时代下，企业利用多渠道进行市场营销活动已经成为一种趋势。
In the digital age, companies' using multi-channel strategy has become a trend in marketing.
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