一个典型的美术品更改管理场景是：市场营销主管发起一个更改请求，以便支持一个新品种冰激凌的开发。

A typical artwork change management scenario could be that the marketing lead initiates a change request in support of the development of a new line of ice cream.

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对奢侈品公司来说，博物馆展览正在成为一种举足轻重的新型市场营销途径。

For luxury companies, museum exhibits are becoming an important new tool in their marketing arsenals.

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本文在此基础上提出了将客户价值和艺术价值加以平衡的艺术品营销战略理念，强调艺术市场营销应该将艺术体验作为核心客户价值。

It proposes that art consumers should be seen as co-producers in the total art process and advocates that arts marketing should focus on the artistic experience as the core customer value.

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