差异性营销是指企业决定以几个细分市场为目标，为每个目标市场分别设计产品及营销方案。差异性营销策略显然能比无差异性营销创造更大的销售额, 越来越多的公司正在接受这种策略。
通过市场细分，可以反映出不同消费者需求的差异性和类似性，从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
对商品实施网络营销的前提是进行商品数字化，而数字化产品和非数字化产品的数字化程度不同，因此两类商品的网络营销具有差异性。
But the digitization degree is different between the digital product and the conventional product, there are some difference about their e-marketing.
研究的成果能进一步证明差异性市场营销战略制定的必要性和实施后所带来的经济效益，具有较强的可操作性。
The results of research can be further evidence of differences in the need for marketing strategy formulation and implementation of the economic benefits arising from, with a strong operational.
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