它抓住了移动手机市场的崛起，并将自己建设成最具影响力的品牌。
It captured the emerging market for mobile phones and built the industry's most powerful brand.
它是一个少见的俄罗斯成功故事，其崛起要归功于高质量的品牌和聪明的市场营销，它们因2006年爱尔兰籍首席执行官Tony Maher的上任而变得更有生气。
It is a rare Russian success story, thanks to high-quality brands and clever marketing, which was jazzed up by Tony Maher, the company's Irish-born chief executive, after he took over in 2006.
消费品制造商迎合这一趋势也是为了应对私人品牌的崛起以及保持顾客忠诚度。
Consumer-goods makers also have jumped on the trend as a way to fight the rise of private labels and maintain shopper loyalty.
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