那么在复式记帐制下，你资产负债表上的现金资产帐户会有一笔增加的记录，同时在广告收入账户上有相对应的一笔同样大小的增加记录。

The accounting double entry is you record an increase in the cash asset account on the balance sheet and a corresponding equal increase in the advertising revenue account.

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基于这个理由，公司宣布其将持有大量现金以对应不确定的未来。

For this reason the company says it will be holding a lot of cash for the foreseeable future.

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矩阵的两轴是对应的市场份额(或现金创收能力)及增长率(或现金需要度)。

The two axes of the matrix are relative market share (or the ability to generate cash) and growth (or the need for cash).

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