1937年，P&G公司在广播上赞助的“向导之光”则成为世界上最长的肥皂剧。 原改译：美国香皂生产商用独出心裁的方式推销他们的产品，先是赞助广播戏曲的播出，然后进军专为郊区家庭主妇制作的电视节目，也就是肥皂剧。

They sponsored drama series on radio, and later television, designed for the suburban housewife, known as soap operas.

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除了他艺术生涯的起起落落以外，马勒拥有的14个兄妹的亲密大家庭(尽管他许多的兄妹在婴儿时期就夭折了)也是肥皂剧的脚本。

Apart from his professional ups and downs, Mahler was part of a large and close family of 14 children (though many of his siblings died in infancy), which provided its own running soap opera.

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当时，这些连续剧都是在工作日白天时段播出的，大部分听众都是家庭妇女。所以，肥皂剧的受众主要为女性观众。

These early radio series were broadcast in weekday daytime slots when most listeners would be housewives; thus the shows were aimed at and consumed by a predominantly female audience.

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