客户关系管理策略(The CRM Strategy, CRM策略),也称为客户资源管理(Customer Asset Management)或客户交互管理(Customer Interaction Management) 是客户关系管理(CRM)的重要策略。
本文试图运用管理学知识,从几个方面论述中国网络通信公司的客户关系管理策略。
This article is it USES management knowledge to attempt, expound the fact from several respect China network customer relation, communication of Company manage the tactics.
分析发现平安人寿团体保险客户关系管理中存在着管理目标偏差、管理缺乏有效策略、管理系统有待完善等问题。
Life insurance group analysis found safe management relations exist between management objectives, the lack of effective management strategies, such as management systems to be perfect.
客户关系管理(CRM)是选择和管理最有价值客户关系的一种商业策略。
Customer Relationship Management (CRM) is a business strategy to select and manage customers to optimize long-term value.
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