必须制定和完善环境标志制度及环境保护法律，以便保障绿色市场营销战略的实施。
The environmental mark system and environmental protection law must be enacted and consummated in order to guarantee the implementation of the green marketing strategy.
从战略的高度和战术的层面，对我国实施绿色市场营销的必要性和意义作了探讨。
The paper probes into the necessity and significance of Green Marketing from the high degree of the strategy and tactical level.
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