这些零售商家就可以制定其应该为忠实客户提供哪些定制交易，或者发出微调的营销效应以响应公众趣味的改变。
The retailers might figure out that they should offer special deals to loyal customers, or launch finely tuned marketing efforts in response to changes in public sentiment.
除了解决图形技术问题之外，在实现这些个性化产品的销售时，几乎肯定需要对交易引擎进行一些定制或扩展。
Besides addressing the graphics technology issues, implementing these personalized component sales will almost certainly require some customization or additions to your commerce engine.
伴随着交易成本的降低，小额支付(micro payments)引起注意，FPS使用之成为可能，并可使用所谓的支付指令(payment Instructions)功能方便地定制收费模型。
Along with reduction of transaction costs, notably for micro payments, FPS makes it possible and easy to define a customized charging model using a capability called payment Instruction.
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