1987年，吉百利董事长阿德里安•卡德伯里在《哈佛商业评论》中说道，长期以来，道德和商业决策之间的冲突一直是公司经营者头痛的问，现在，人们越发关注企业每个决策中的道德性。

In 1987, Adrian Cadbury, head of the eponymous chocolate firm, wrote in Harvard Business Review

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早餐麦片制造商通用磨坊和凯洛格，卡夫食品公司(吉百利所有者)，大啤酒生产商英博与安海斯-布希都对它们的最低需求品进行了保值措施。

Breakfast cereal makers General Mills and Kellogg, food maker Kraft (owner of Cadbury), and giant beer makers InBev and Anheuser-Busch have all hedged at least part of their requirements.

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