今年八月，在苹果和三星官司诉讼中作证的苹果公司行销主管证实了苹果公司的专利营销策略：拖延广告战，先一边纳凉去，放手让媒体为产品大肆宣传。

Testifying at the Apple-Samsung trial in August, Apple's marketing chief confirmed Apple's patented marketing strategy: hold off on the advertising, just sit back and let the media go hog wild.

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