大卫·哈伯:如果观众已经知道自己的感受,在这么明显的情况下还用fMRI来确认就显得成本太高。
David Hubbard: If an audience already knows what they feel, fMRI is an expensive way to confirm the obvious.
然而大多数印刷出版物可以被取代,如果就明显的成本而论,可转嫁给供应商。
Yet most print publications can be replaced, if at significant cost, through commercial vendors.
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