比方说一家以小伙子为目标的公司，它或许会在如雅虎这样的门户网站的体育版块投放广告，但它也要为访问这个页面的女人们买单。

Say a company wants to reach young men. It might buy ads on the sports section of a large portal such as Yahoo!. But it will also be paying for the women who visit that page.

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宝马发言人科沃斯基(Tom Kowelski)说，但与以前经济衰退期不同的是，消费者对传统的促销手段（如提高购车动机刺激、提供租车条款或加大广告力度等）无动于衷。

But unlike past downturns, consumers aren't responding to traditional marketing devices like increased incentives, lease deals or beefed-up advertising, said BMW spokesman Tom Kowelski.

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