他指出，医疗费用是由长期的条件决定的，如糖尿病，心脏病，肥胖和肺部疾病，这通常与生活方式和饮食习惯有关。
Health costs, he points out, are determined by long-term conditions-things like diabetes, heart disease, obesity and lung disease, which are usually linked to lifestyle and diet.
他指出，新工具，如社区媒体、搜索和移动设备，只会有助于产生需求。
New tools – social media, search and mobile – can only help with demand generation, he said.
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