真正决定消费者买或者不买的是你广告的内容，而不是形式。(大卫·奥格威)。
David Ogilvy: What really decides consumers to buy or not to buy, is the content of your advertising, not its form.
广告人忽视研究，会像将领忽视破译敌人信号密码一样危险。(大卫·奥格威)。
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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